Open Communications conduct Media Audits for numerous high profile businesses in Ireland. We have a unique perspective on the process of Media Auditing, gained from our experience of Media and Communications Planning over a 20 year period.

We firmly believe that ‘Prevention is Better than Cure’, and that the proper planning processes must be in place in advance of campaign buying activity to ensure that the brief is right, the plan answers the brief, and the costs are as competitive as they can be.

We ensure the objectives and strategy are nailed down at the start and agree that the key measurables in place are realistic, achievable and accepted by all. In this sense, our auditing approach represents an independent review of how the media agency needs to be delivering to brief and what value should be accumulated along the way.

Our support helps clients in the following areas:

• How can I verify that my marketing spend is managed according to our contract terms?
• How do I hold my agency accountable for the performance of our media?
• What KPIs should I be measuring in the short and long term?
• How can I drive greater productivity from our media investments?

Tracking

Our core audit and governance toolkit ensure rigorous accountability across all paid media channels, underpinned by methodologies delivered by subject matter experts, via high-quality reports.

Deep-dive

We delve deeper into media data to mitigate risk and uncover greater opportunities for optimisation and incremental value gains.

Compliance

Our comprehensive audit services are specifically designed to assess if an agency is complying with the key financial and commercial terms of your contractual relationship, providing governance, accountability and transparency over your agency.